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20 years ago, we were young bakers, aspiring one day to bring naturally-baked products to everyone. Welcome to Chef Icon. We're a natural bakery, crafting delicious, natural food daily.
"Let our natural cakes and desserts bring happiness to you, your family and friends."
Chef Icon came into existence in 2008. The company's vision was to present a sincere form of "natural" food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company's founders decided to pursue this dream of bringing the benefits of nature baking to everyone.
The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.
Today, Chef Icon Nature Bakery offers a wide selection of cakes, bread, desserts, sandwiches and burgers that represent its ideals of simple, natural food with exquisite tastes. The company continues to develop and create new products, with dedication to craft and concern for the well-being of its customers.
For good food that makes people happy,
welcome to Chef Icon Nature Bakery.
"We seek a new vision of quality: food that creates positive emotions: happiness, ease, comfort, appreciation."
Some 20 years ago, a teacher introduced us to a seemingly simple, yet profound, concept of Avina Neutro. Avina, he described, comes from Esperanto, an invented world language, translating roughly as "grandmother". It was a fertile metaphor for our young minds, full of subtle meanings: "grand", a call to ancient wisdom; and "mother", our life-giver and origins, a guide for the way things should be.
Food nourishes our earthly bodies and minds, he explained, and is linked to this ancient model of wisdom and care. Over many years, we have searched for a viable, concrete way of living the spirit of Avina Neutro.
Today at Chef Icon Nature Bakery, we do not use any artificial ingredients in our products. Neither do we adopt fanciful designs to entice consumers nor even allow sugar writing on our cakes.
We want to return food to its oldest, simplest origins: made from our hands with sincerity, using only quality natural ingredients that are healthy for everyone.
With sincerity and a craft that has matured with time, we seek a new vision of quality: a quality that appeals to people not from surface packaging or flashy inventions, but food that creates positive emotions: happiness, ease, comfort, appreciation.
It is our sincere hope our customers can experience this direct connection with our food. Let us move into this new space where good food makes people happy.
"We seek a new vision of quality: food that creates positive emotions: happiness, ease, comfort, appreciation."
Avina Neutro has evolved into a set of recipes, baking practices and way of life we uphold in our kitchens.
Firstly, Avina Neutro advocates respect for the flavours and “emotions” of ingredients. Chef Icon's baking methods and recipes are crafted to unleash this natural potential. All our products contain no artificial ingredients:
Secondly, we choose to present our products simply, with little decoration, to bring the focus back to the quality and taste of our products.
Chef Icon also strives to improve practices across our business to be in harmony with Avina Neutro principles. This is Chef Icon's commitment to our customers, despite the higher costs and labour of adopting high-quality, environmentally-friendly products.
Our kitchens use only 100% biodegradable detergents which are chemical-free and cause no harm to our bodies and environment.
In 2012, Chef Icon implemented biodegradable plastic bags and recyclable paper bags in our stores to encourage customers to re-use and recycle.
"La Patiserrie Au Naturel"
Our menu is free from animal meat, rennet and gelatin. It's suitable for Vegetarian and Muslim customers.
Only 500g Pure Chocolate Trovana and White New York Cheesecake are available daily in store. Most of our whole cakes require min. 3 days in advance order.
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This six-hours labour of love is a tonic for the soul, a tribute to chocolate's abundant passion and joyful energy.
500g Pure Chocolate Trovana is available daily in store. For other flavours and weights, please make your order min. 3 days in advance.
ORDER A CAKE NOW
Only by attending to every detail, can we reach the light, melty texture and perfect crust of our signature New York Cheesecake.
500g White New York Cheesecake is available daily in store. For other flavours and weights, please make your order min. 3 days in advance.
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A delicate blob of fresh cream bursting with the colours of real ingredients. A favourite with young and old.
Available in store daily (selected flavours). For specific flavours, please make your order min. 3 days in advance.
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Tradition meet creation, this top notch recipe is baked with all natural ingredients.
Available in store daily (selected flavours). For specific flavours, please make your order min. 3 days in advance.
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Every bite of our Boston Cheesecake offers layers of sublime creaminess, at once light, yet wonderfully rich.
Available in store daily (selected flavours). For specific flavours, please make your order min. 3 days in advance.
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We serve this classic dessert with generous slabs of Snow White cream cheese frosting, and a moist, crumbly body of fruits and nuts.
Available in store daily (selected flavours). For specific flavours, please make your order min. 3 days in advance.
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A solid, moist butter cake with a delicate aftertaste, this dignified treat is reminiscent of the teatime traditions of England.
Available in store daily (selected flavours). For specific flavours, please make your order min. 3 days in advance.
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Served with Chef Icon's luscious homemade clotted cream, this a unique treat not to be missed.
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Our Italian Gelato Tiramisu, Cheese Brownie, 100% Arabica Coffee, Organic French Tea, Hot Lava Chocolate and more to share.
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Our homemade clubman sandwiches, rustic burgers and salads make delicious and healthy meal come true.
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"About six hours worth of time and effort also goes into making a special sponge for the trovanas, so that no thawing is needed when they are taken out of the refrigerator."
"清新不花哨，蛋糕入口即化"
"No doubt [Chef Icon's] mantra is to have your cake and eat it without guilt, and his happy customers are lapping it up."
"At Chef Icon Nature Bakery, its range of breads and cakes stand out because they do not contain preservatives, chemical bread improver or artificial colouring and flavouring."
"At Chef Icon Nature Bakery, you can indulge in pleasure without guilt. Perfect for the health conscious."
"We got excited when we find a bakery with great cheesecake, so it was double happiness when we also discovered the amazing dark chocolate cake at Chef Icon Nature Bakery."
"Don't be fooled by the plain demeanor of Hokkaido Deep Blueberry. Infused with fresh blueberries and a generous spread of fresh cream, the cake oozes an insanely soft and moist taste after the initial heavy bite."
"The Avina.Neutro baking style makes Chef Icon's products healthier. To accompany a pastry or sandwich, enjoy a freshly brewed Arabica coffee or organic tea."
"面包店的蛋糕和面包都是采用“自然烘培法”，尤其是面包，不会太硬也不会太软，还带有面包的香味。"
"About six hours worth of time and effort also goes into making a special sponge for the trovanas, so that no thawing is needed when they are taken out of the refrigerator."
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"No doubt [Chef Icon's] mantra is to have your cake and eat it without guilt, and his happy customers are lapping it up."
"At Chef Icon Nature Bakery, its range of breads and cakes stand out because they do not contain preservatives, chemical bread improver or artificial colouring and flavouring."
"At Chef Icon Nature Bakery, you can indulge in pleasure without guilt. Perfect for the health conscious."
"We got excited when we find a bakery with great cheesecake, so it was double happiness when we also discovered the amazing dark chocolate cake at Chef Icon Nature Bakery."
"Don't be fooled by the plain demeanor of Hokkaido Deep Blueberry. Infused with fresh blueberries and a generous spread of fresh cream, the cake oozes an insanely soft and moist taste after the initial heavy bite."
"The Avina.Neutro baking style makes Chef Icon's products healthier. To accompany a pastry or sandwich, enjoy a freshly brewed Arabica coffee or organic tea."
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With DJ Cai Li Lian and iPhonographer Ric.
Host Vivian Lai and Tan Jun Sheng at Chef Icon
With DJ Cai Li Lian and iPhonographer Ric.
Host Vivian Lai and Tan Jun Sheng at Chef Icon
5 Kampong Bahru Road, Singapore 169341
enquiry@cheficon.com
8am to 8pm - Monday to Friday
8am to 7pm - Saturday, Sunday & Public Holidays
Outram Park Station (EW16 | NE3)
112 East Coast Road
#B1-05 I12 Katong
Singapore 428802
enquiry@cheficon.com
10am to 9pm - Daily
Eunos Station (EW7)
