
20 years ago, we were young bakers, aspiring one day to bring naturally-baked products to everyone. Welcome to Chef Icon. We're a natural bakery, crafting delicious, natural food daily.

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"Let our natural cakes and desserts bring happiness to you, your family and friends."
Chef Icon came into existence in 2008. The company's vision was to present a sincere form of "natural" food, moving away from artificial ingredients to recover a reverence for nature. Carefully refining recipes and baking methods over the years, the company's founders decided to pursue this dream of bringing the benefits of nature baking to everyone.
The character of Chef Icon’s products are their simplicity in appearance yet richness in the results of labour-intensive handmade processes. Depth in taste, aroma and texture are a distinctive feature of Chef Icon’s products, which are anchored in the principles of Avina Neutro.
Today, Chef Icon Nature Bakery offers a wide selection of cakes, bread, desserts, sandwiches and burgers that represent its ideals of simple, natural food with exquisite tastes. The company continues to develop and create new products, with dedication to craft and concern for the well-being of its customers.
For good food that makes people happy,
welcome to Chef Icon Nature Bakery.
5 Kampong Bahru Road, Singapore 169341
enquiry@cheficon.com
8am to 8pm - Monday to Friday
8am to 7pm - Saturday, Sunday & Public Holidays
Outram Park Station (EW16 | NE3)
112 East Coast Road
#B1-05 I12 Katong
Singapore 428802
enquiry@cheficon.com
8am to 8pm - Monday to Friday
8am to 7pm - Saturday, Sunday & Public Holidays
Eunos Station (EW7)